From the brand
Product description
IT’s Your Medium Buildable Coverage
Lightweight and buildable, this true-to-skin foundation instantly improves the complexion with a natural radiant finish.
Skin-Loving Ingredients
- Hyaluronic Acid & Aloe Vera Extract instantly hydrate and smooth the look of skin.
- Vitamins E & B5 moisturize the skin and fight free radicals to help strengthen the skin barrier.
- Hepes Acid gently exfoliates for a brighter-looking complexion.
Developed with Plastic Surgeons & Dermatologists
Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results.
*Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Brand Dollar Sales, January-December 2020
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| Price | $47.00 | $47.00 | $47.00 | — no data | $30.00 | $50.00 |
| Description | Color-correcting medium coverage foundation + brightening glow serum | Color-correcting full coverage with added luminosity | Color-correcting full coverage foundation | Foundation + Skincare for better bare skin in 2 weeks | A multitasking, full coverage concealer that improves the appearance of wrinkles without creasing or cracking. | An ultra luxe, ultra plush tool that helps to blur away imperfections and build coverage. |
| Texture | Cream | Cream | Cream | Lightweight Liquid | Cream | no data |
| Coverage | Medium | Full | Full | Medium Buildable | Full | no data |
| Finish | Healthy Glow | Radiant | Natural | Natural Radiant | Natural | no data |
| Skin Concern | Texture and softness, pore appearance, skin tone evenness, overall quality/healthy appearance | Acne scarring, wrinkles, redness of skin, large pores | Acne scarring, wrinkles, redness of skin, large pores | Skin tone, texture, hydration, imperfections | Dark circles, wrinkles, redness, dark spots, acne | no data |
| Weight | N/A |
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