Product description
ACHIEVING A NATURAL-LOOKING BASE IS THE STARTING POINT TO ANY BEAUTY LOOK
The foundation is the base of all the other cosmetics you wish to use on your face. It can make or break your entire look. With so many available options out there, it can be quite challenging to choose the right one for you. Compatibility is important–you wouldn’t want to irritate your skin with poor matches. Also, no one likes cakey makeup, dry patches, or uneven shades.
The Cool AF Lava Water Foundation by Pretty Vulgar helps you step out into the world with a naturally flawless-looking face!
FIND YOUR BEST SHADE MATCH
When finding the right shade, it is important to choose one that is closest to your skin. It would also be important to determine if your skin has a warm or cool tone. If warm, choose a shade with a yellow undertone. If cool, choose one with a pink undertone. This lava water foundation is available in 15 shades, inclusive of both yellow and pink undertones. You’ll surely find the right match for you!
NO MID-DAY TOUCH-UPS REQUIRED
One major hassle of wearing full coverage makeup is that you often have to retouch to maintain the look you started the day with. This liquid foundation is so long-lasting that it stays consistently intact on your face even after several hours. It is specially formulated to control oil glands in your T-zone while keeping the drier areas moisturized. No more time-consuming retouches in the powder room with this one!
ELEGANT VINTAGE PACKAGING
One popular feature of this matte foundation makeup is the way it is packaged. We maintain the gorgeously vintage feel of each of our products. Housed in a decorative bottle with embossed rose accents, the liquid foundation can be extracted using the elegant pump at the top. The cover features intricate floral details and a stunning bird sculpture atop it. Definitely a fancy addition to your vanity display and makeup bag.
WHAT MAKES THIS COOL LIQUID FOUNDATION MAKEUP SO GREAT?
VOLCANIC LAVA WATER
Lava water is natural rain that falls and passes through volcanic rocks, filtering it in the process. This water is known for electrolyte content. It is rich in magnesium, calcium, potassium, and silica. All these minerals are vital in improving our health. It is also naturally alkaline and free from contaminants. This lava water foundation helps supply the much-needed minerals, antioxidants, and nutrient salts to keep the skin supple and soft.
CHARCOAL POWDER
Charcoal is known for its natural ability to absorb and purify. It is not absorbed by the body, quite the opposite–it absorbs any harmful substances on the surface of your skin. When you wear our liquid foundation, the charcoal content keeps absorbing excess oils, dirt, bacteria, and other micro-particles as you go through your day. This means that even with makeup on, your face is being cleansed, leaving you with a clearer, healthier, and stronger skin.
SODIUM HYALURONATE
Sodium hyaluronate is a lot smaller than hyaluronic acid, which is a popular anti-aging substance. Because of its small size, it can move easily into the deeper layers of your skin. Sodium Hyaluronate can hold up to 1,000 times its weight in water. Our matte foundation contains this substance, helping boost moisture content, enhancing firmness, and reducing the appearance of lines and wrinkles on your skin.










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